Get to know us

Located in the heart of Dakar, Senegal, JR Lifestyle is an upscale Executive Lifestyle and Conciergerie service dedicated to providing first-class assistance and personalized experiences for visitors and business travellers in Senegal. Founded by a team of seasoned professionals with an intimate knowledge of the region, JR Lifestyle is committed to ensuring that your stay in Senegal is as seamless, enjoyable, and productive as possible.

Understanding the unique needs and expectations of high-profile clients, JR Lifestyle offers a comprehensive range of services designed to cater to the most discerning individuals. Whether you are in Senegal for a short visit, extended stay, or business engagement, our exceptional team is here to provide you with the utmost convenience and support.

Our offerings include, but are not limited to:

  1. Luxury Accommodations: Partnering with the finest hotels and resorts in Dakar, we ensure that your accommodation meets the highest standards of comfort, style, and privacy.

  2. Transportation Services: From airport transfers to chauffeured limousines, we arrange reliable, safe, and stylish transportation options to suit your needs.

  3. Personalized Itineraries: Our local expertise allows us to create tailor-made itineraries for leisure or business, introducing you to the best of Senegal’s culture, history, and natural beauty.

  4. Business Support: With a strong network of local professionals, we provide assistance with event planning, meeting coordination, translation services, and more, ensuring that your business dealings in Senegal are a success.

  5. Exclusive Experiences: Gain access to private cultural events, curated dining experiences, personalized shopping excursions, and more.

Our mission

Our mission is to provide unparalleled personal assistance to our VIP clients, ensuring their needs and wants are met with the highest level of efficiency, discretion, and attention to detail.

We strive to anticipate and exceed expectations while maintaining the utmost level of professionalism and confidentiality.

We enable you to maximize your time and productivity while maintaining a balance in your personal and professional lives.

Bright living room with modern inventory
Bright living room with modern inventory


Johana Riquier is an experienced business strategist, serialpreneur, speaker, investor, and tech industry professional based in Senegal, West Africa.

Driven by purpose, she takes pride in providing the best strategic partnerships possible. As a business developer, her goals include economic development and innovative disruption.

Johana’s lifestyle expertise relies on her lifelong solo traveling experiences. She is based in Dakar since March 2022 and has been able to learn the values, culture and etiquette in Senegal.

Johana speaks French and English fluently, has professional proficiency in Spanish, and some knowledge in Wolof, Yoruba & Italian.

Johana Riquier